About Arigem
Additional Information
ABOUT US
Our vision is to be a leading Entertainment based-media company by delivering unique audiences through media vehicles like Making Television software, OTT , Film Production , event management and out-of-home media.
Establish long-term client relationships
Arigem intend to seek multi-year event management contracts with corporations and other agencies that organize events frequently.
Establish ourselves as a provider of 'brand solutions'
Arigem intend to establish ourselves as a solutions provider for the brand promotion needs of our corporate clients. As part of this strategy, we intend to enhance our understanding of the identity and positioning of a client's brand and design and manage events for such clients.
Identify and focus on key industry segments
Arigem Movies intend to identify and focus on key segments of the event management industry on a continuous basis. For example, fashion and lifestyle, celebrity management, brand promotions and conferences.
Establish ourselves as a provider of innovative solutions
Arigem Movies intend to establish ourselves as a provider of innovative solutions by selectively introducing state-of-the-art international concepts and technologies.
Create own event properties at an appropriate time
Addition to managing events for our clients, we intend to selectively evaluate opportunities for developing and organizing our own proprietary events. We intend to leverage the ownership rights to such events to invest in building these events into well-recognized brands.
Key growth drivers
Ability to move up the value-chain
The event management value chain comprises the following:
Execution --> Marketing --> Creativity --> Ownership
Most event management companies started off with expertise in executing events. Over a period of time, some event management companies have contributed significantly to marketing events including obtaining sponsorships, promoting the event on various media, etc. The next step for these companies is creating new event properties for their customers and thereby, offering a complete marketing solution to their clients. Finally, event managers could become owners / part-owners of such properties. This progression up the value-chain could result in creating a strong, profitable and sustainable event management business.
Increased share of organized sector in live entertainment
The live entertainment business has recently seen the entry of a number of organized players from the media and advertising agency space. Moreover, the size and scale of an event is also increasing. As a result, the organized sector is likely to capture a larger share of the overall live entertainment business.
Creation of New Categories
The live entertainment business could benefit from creation of event properties in relatively new categories. Some of the relatively under-explored event categories, which are experiencing or are likely to experience greater number of organized events, are as follows: .Reality Shows on Television - Event properties are being developed around some television reality shows. In addition creation of new properties such as property, industry specific events and trade fairs will also drive growth in this segment.
Rationalization of Tax and Permissions Structures
The live entertainment business could benefit from an overall rationalization of tax structures, removal of multiplicity of tax and simplification of the various permissions required to organize events.
